Jay Pooley – Architect & Designer
Jay is both a client and collaborator. He and I have been working together on web projects for the last few years – notably on Leila Josefowicz’s site and AOR Management Inc.’s site. Most recently, I developed a method for Jay to use to increase his social media following to help promote his Toronto-based design practice.
What we did
We worked with Jay to create a social marketing strategy that would help him share pictures of his work with a wider audience on Instagram. Instagram is one of the most important photo sharing social networks on the internet. In the architecture and design industry, there’s no better way than to promote your work and help people understand who you are than to share pictures of your work. The problem for Jay was that he was just starting out and had a following of about zero. The plan we developed for Jay allowed him to grow his following quickly, and with only a few minutes of work a day.
Jay was able to grow his following over tenfold in 6 months. Instagram has allowed him to showcase his work with a wider audience and connect with other designers and architects. You can check his feed out at http://instagram.com/mrjpooley.