Engineering and Leadership Blog
In May of 2012, I decided to create a new blog for myself to share my ideas on engineering, leadership, business, and productivity. Along with that, I created a number of social media platforms and an email list. This has become a testbed for all of the work that I do here with the Tandem Consulting Company.
You can check it out at http://www.engineeringandleadership.com
What We Did
This is an interesting case study in what can be done to grow an audience when starting from scratch. When I started, I had no following whatsoever. Now, I have a community of several thousand followers, and have had nearly 70,000 page views from people in 171 countries. It’s also interesting to note that I’ve only spent $15 in paid advertising to attract visitors, the rest has been 100% organic traffic.
The site has allowed me to test and tweak and discover the best ways to implement a number of important website features.
The blog has been an excellent platform from which I’ve been able to grow an audience. Since starting it, I’ve had some major measurable wins:
- 70,000 visitors from over 170 countries
- Approximately 2,500 social media followers between Twitter, Facebook, and LinkedIn.
- Over 600 mailing list subscribers
- Writing gigs with Engineering.com and IEEE’s The Institute
- A feature in the Financial Times
- A book deal offer
- Speaking gigs
The take home message here is simple: with some hard work and the right tools, a strong website can get you noticed and put you in front of an interested audience.