Engineering and Leadership – Blog

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Engineering and Leadership – Blog

Engineering and Leadership Blog

In May of 2012, I decided to create a new blog for myself to share my ideas on engineering, leadership, business, and productivity. Along with that, I created a number of social media platforms and an email list. This has become a testbed for all of the work that I do here with the Tandem Consulting Company.

You can check it out at http://www.engineeringandleadership.com

What We Did

This is an interesting case study in what can be done to grow an audience when starting from scratch. When I started, I had no following whatsoever. Now, I have a community of several thousand followers, and have had nearly 70,000 page views from people in 171 countries. It’s also interesting to note that I’ve only spent $15 in paid advertising to attract visitors, the rest has been 100% organic traffic.

The site has allowed me to test and tweak and discover the best ways to implement a number of important website features.

The Results

The blog has been an excellent platform from which I’ve been able to grow an audience. Since starting it, I’ve had some major measurable wins:

  • 70,000 visitors from over 170 countries
  • Approximately 2,500 social media followers between Twitter, Facebook, and LinkedIn.
  • Over 600 mailing list subscribers
  • Writing gigs with Engineering.com and IEEE’s The Institute
  • A feature in the Financial Times
  • A book deal offer
  • Speaking gigs

The take home message here is simple: with some hard work and the right tools, a strong website can get you noticed and put you in front of an interested audience.

Skills

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Posted on

April 13, 2014

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