How to Productize a Service

How to Productize a Service

A couple of weeks ago, I was reading an interesting blog post on using "User Personas" when creating new products. The article argued that this was important for product development because products are a one-to-many creation. That is, you create a single product that...

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What is Innovation Management?

What is Innovation Management?

Most people understand intuitively the value of bringing new ideas to life in an organization. New ideas can lead to better products, services, and ways of doing business. In turn, this drives better organizational performance. Not surprisingly, this pushes many...

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What is Product Management?

What is Product Management?

One of the most common questions I get asked about with respect to my work is about product management. It's a discipline that most are unfamiliar with. What is product management, anyway? Given that my consulting practice is centered around the art and science of...

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The free tools I use to get more done in less time

The free tools I use to get more done in less time

There are a couple things  I hear from small business owners all the time: They don't have the time they need to do everything they want to do They don't have a lot of spare cash Having been an entrepreneur for the last decade, I can relate to both. In order to deal...

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How to make money from blogging

How to make money from blogging

Business owners today understand that they need a website. That much is pretty clear. While a website is something of a bare minimum for business, a blog can be a true revenue generator - so long as you approach it properly. Most small business owners have a huge...

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Does your website pass the newspaper test?

Does your website pass the newspaper test?

There are many people today who believe that newspapers are a dying breed. Like rotary phones and milk delivered to your door, they're still around, but only at grandma's. That being said, there's a lot that website owners can learn from the...

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About us

Tandem Consulting Co. is a management consulting firm that helps businesses and organizations with build better products, improve their productivity, and use the internet to market themselves effectively.

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